Smiths Fruit Family Choice

Where every cherry carries our family’s story.

Grown with Care.

Picked with Pride.

For generations, our orchards in Wangaratta have been cared for by family hands. Every cherry is grown with care, picked at peak ripeness, and shared with the same love that’s guided us for generations.

Our Promise

Family Choice was born from the simple joy of watching kids grow up in the orchard, chasing sunshine, tasting cherries straight from the tree, and learning from the generations who came before them. These moments aren’t just memories; they’re why we grow. Real fruit, inspired by generations, made to be shared.

This label is more than just a name, it’s a promise:

This is our family’s promise to you.

From Our Orchard to Your Table

Every season begins the same way. Trees are in full bloom, bees are at work, and our family watching the season take shape.

Here at Smiths Fruit, growing cherries is a rhythm that’s been passed through generations. From the first colour in the blocks to the last box leaving the shed, every stage is guided by care, patience, and experience earned over time. It’s simply how our family has grown fruit for more than a century.

The same soil, the same hands, and the same commitment to good cherries, season after season.

Heritage & Heart

Every season tells a new story, but the roots remain the same.

From early mornings in the orchard to gathering around the table, cherries have always been part of our family’s rhythm. They connect us to the land, to tradition, and to the people we love.

When you choose Family Choice, you’re sharing in that story, one that began generations ago and continues with every harvest.

Every cherry we grow is part of our story and now, part of yours.

Share the Joy 🍒

Love your Family Choice cherries? Snap a photo, tag us on Instagram @smiths.fruit,
or share your cherry moment with #FamilyChoice.